Courtyard Extensions

NICK OFFERMAN FOR COURTYARD

Where some hotels rely heavily on swank and sizzle, Courtyard offers the perfect blend of style and functionality. And that’s a feeling Nick Offerman can appreciate. As a no-nonsense guy who rejects any situation that tries too hard or prides itself on needless frills, he’s the perfect spokesman for Courtyard.

NICK REVIEWS IT

PRELAUNCH

To acquaint users with Nick's humorous point of view on questionable products, we're going to seed his "random" reviews on Amazon. Then we'll work with BuzzFeed to highlight "Nick Offerman's Top 10 Online Reviews."

DIGITAL PLATFORM: "WOOD NICK USE IT?"

SPONSORED BY COURTYARD

We'll launch "WOOD NICK USE IT?", a content series from Nick's L.A. wood shop. There, he will review travel products that people tweet to him, and decide whether these items are for real, or really ridiculous.

Frivolous items will be thrown in Nick’s woodchipper or autographed and sent to one of his Twitter followers.

Items that are both stylish and functional will be sent to a Courtyard,
where guests will be able to borrow the product from the front desk for a limited time.

NICK'S NO-NONSENSE SOUNDBOARD:

A MOBILE MOVEMBER ENDEAVOR

Courtyard will donate $1.00 to Movember for every download of this mobile app. Simply hold the phone up to your own mouth and let Nick give the perfect answer to any inane request.

On-site messages from Nick give guests a fun reminder of the brand's personality.