When you think S'mores, you think Hershey's. But the problem was that most people only think of S'mores during the summer camping season. We wanted to get people cooking up S'mores year round, while also introducing them to new S'mores recipes.
We also released a series of super short instructional videos to show people how easy it is to make a variety of S'more dishes.
This content was pushed out across social media, including Vine, hence the "six-seconds."