It all started when...
I started seeing something really odd. It was actually Sriracha Stout by Rogue brewing company. Honestly it didn't strike me as too odd that a craft beer would do some sort of "whacky" crossover. But I had such a visceral response to seeing Sriracha beer (seriously, who asked for that?) which really got me thinking about misguided cross-brand mashups. And working in advertising, it's not that uncommon to come across some sort of terrible new product innovation.
I this spirit of innovation, Brand Babies was born. It's a fun little exercise in finding two brands and putting them together to give the viewer a real shudder. Keep up with it here at brandbabies.tumblr.com