When it comes to partnering with a candy company, the Olympics are generally not the first thing that comes to mind. So we asked, who's having the most fun during the Olympics this summer? Winter Olympians.
We partnered with Lindsey Vonn, one of the most recognizable Winter Olympians, to show how off season athletes have fun during the games. From equestrian dressage to wrestling, we showed the lighter side of the Olympics in a way that only Reese's could.
On social, we went deeper into each of the sports that Lindsey tried through a series of polls asking fans what they wanted to see Lindsey try next.