It's no secret that Smirnoff has many partnerships, but the one with the most avid following is Manchester United. Smirnoff wanted to create something for the fans that would get them excited and get the world's best-selling vodka in their hands. So an idea was to make the bottle something special and desirable beyond what was inside. Using the same synthetic leather and foam padding that soccer balls are made out of, the finished product is quite tactile.