Other chocolates play by the rules. But not Toblerone. That’s why it comes in a funky package and sticks out like a sore thumb. Yes, this is a chocolate that flies in the face of convention, because Toblerone knows it’s good to be bad.
AN ACT OF SOCIAL DISOBEDIENCE
Banners drive users to the Toblerone Facebook page, where they learn the rules: Disable your Facebook and outlast the rest to win a trip to Switzerland.
Toblerone will send weekly email updates, mercilessly taunting participants in an effort to break their wills and weed out the weak.
Every day that users exercise their social disobedience we'll reward them with one triangle of Toblerone. A few lucky Grand Prize winners will be flown to Switzerland as a reward for long-lasting social disobedience.
Toblerone is handing its Twitter handle over to some of the world’s most renowned rule breakers. Next time you tweet #BreakTheRules, our celebrity guests may unexpectedly reward you for your rebellious ways.