A LONG TIME AGO IN A GALAXY FAR FAR AWAY...
Star Wars and Verizon have a unique relationship built around the Droid Turbo phone that's only available on the Verizon network. So when Star Wars Day rolled around, we capitalized on a unique chance to join in the celebration.
LOCAL ACTIVATION
Using #CaptureTheDroid, we launched a scavenger hunt in New York City to "find the droid you're looking for". Roving around the city with an R2 D2 and a pack of Jawas, we tweeted clues for fans to find us at each location. The prize: a Droid Turbo and tickets to San Diego Comic-Con.
NATIONAL ACTIVATION
Nationally, fans could participate through Facebook and Twitter. Using a series of stop motion animation clues that we posted each day leading up to May 4th, users who guessed the correct locations would be eligible to win a Droid Turbo and tickets to San Diego Comic-Con.
